In today’s world of online marketing, SEO competitive analysis is a must. The world of online business competition is more intense than ever before. The number of businesses that have found their way onto the World Wide Web is growing exponentially. This has created a very competitive landscape for any business owner that wants to be seen on the web. The need to understand what your competition is doing and what they are doing to get ahead is just as important as understanding your market.
SEO competitive analysis is simply the study or research of how your competing competitors rank for certain keywords. The goal behind this type of analysis is to find opportunities to improve traffic, climb high rankings and possibly even increase conversions based on the keywords used by your competitors. You can find the keywords and other data that you need through numerous different sources. You can also use software applications that can quickly create keyword lists and give you rankings based on these keyword lists. However, using software applications alone does not give you the full picture on your competition’s current search terms and what they could be doing next.
Knowing what your top competitors are doing is just the beginning. Now you have to figure out how you can beat them. The best way to do this is through the use of SEO competitive analysis tools. These are applications that can tell you what keywords your competitors are ranking for, how often those keywords appear on the first page of Google search results and how popular those keywords are. Additionally, you can see which of your competitor’s top keywords are being optimized right now.
Another tool that you should consider using when conducting an SEO competitive analysis of your competitors is the universal search engine optimization tool. This tool will provide you with data about every search term that your competitors are ranking for. Now this does not mean that your competition is being intentionally “organized” by a large search engine company. In fact, these firms have so many employees dedicated to optimizing their websites that they have literally become one big super-optimization firm.
However, if you want to see what keywords are being optimized for by your competitors, you will still have to analyze them yourself using SEO competitive analysis tools. If you find that most of your keywords are actually getting a lot of traffic but no sales, it might just be because there are no converting traffic to those keywords. That’s right: the number of visitors entering the search engine to look for a certain keyword does not necessarily mean that there will be any sales made. Sometimes it’s better to spend more money on advertising campaigns and target only the keywords that will most likely attract paying customers.
If, on the other hand, your competitor analysis shows a very high volume of traffic being directed to a particular keyword, but the conversion rate is very low, you might want to re-evaluate your strategy. Maybe you are losing money because your competitors are using highly competitive keywords with high search volume. Maybe your website design is poor and nobody knows exactly how to use it. You must analyze each of these factors in order to make an informed decision. A comprehensive competitor analysis should even allow you to make suggestions about your own website and its contents.
Sometimes, it will be easier and more efficient to simply ignore your competitors and concentrate your energy and efforts on untapped keywords that have low competition. In this case, it will be far more productive to ignore your competitors’ websites and concentrate your SEO efforts on untapped keywords with low competition. In fact, sometimes it can be more cost-effective to ignore your competitors and focus your SEO efforts on highly competitive keywords that are targeted to a smaller audience and with low search volume. If you can find this type of keywords, it will be much more profitable than trying to compete with known brands and will be less time consuming and energy-expensive.
As soon as you have completed your SEO competitive analysis, you will also want to conduct some keyword research on your own to verify that the keywords you have chosen for your website do indeed have high search volume and low competition. Conducting keyword research on your own is important because it allows you to make sure that your chosen keywords are not overly competitive and will allow you to make changes if necessary. One good way to determine this is to check the competition level for each of your selected keywords on major search engines. If your keywords are significantly higher or lower in competition than the next highest keyword, then you may want to adjust your selected keywords. However, you should remember to leave room for your visitors to find your website, otherwise, you will just be throwing away money into the wind.