It is important for the search engine optimisation experts to conduct an SEO competitive analysis. This is a step taken by the specialists to know the success of their marketing campaign. Such an analysis will give a clear picture about how well a business can get the desired results. It will also tell you about your competitors and if your campaign is working as well.
This method has proved to be effective especially if done in a timely manner. In fact, a competitive analysis will also show how long the campaign is going to take. You can use the information for future optimization campaigns.
There are different forms of reports that can be done for a complete analysis. You can either get the report by an SEO company or you can do it yourself. The most common form is the web analytics report. This report will include more than just the numbers; it will also tell you how well the campaign is going.
Another form of analysis that will give you a detailed insight into the effectiveness of your SEO campaign is the click to convert analysis. This report will tell you the actual conversions from visitors to actual sales. In this way, you can be sure that the conversion rate of your website is in line with your goals.
On the other hand, you should also take a look at the bounce rate of the site. This report will show you if your website is receiving any hits on your site. If it is not, then you should do something to improve it.
In addition, the analysis will also tell you how the visitors are coming to your site. They will also be able to tell you about the type of visitors. If they come from a search engine, then the report will also tell you if they came from a paid or organic search. With the analytical reports, you will also be able to determine which countries are buying organic search. It will also tell you about the types of browsers that visit your site. It will also tell you what the content of your site is that will draw more or less traffic.
You will also have to study the meta tags that are placed on a particular page of your site. It will show you which words are being used by your competitors and how well they are doing in their campaigns.
You will also be able to see the strategies that your competitors are using for their websites. You will be able to understand if they are using pay per click, social media, and organic search. When you see what the competitors are doing, you will be able to get a better idea on what you should be doing as well.
Before you can conduct the SEO competitive analysis, you will have to find the keywords. They will have to be taken from the keyword tool of Google AdWords. However, you will need to make sure that you get them from the top 10 and not from the top 1. Doing so will make it easier for you to find out the competition level.
Next, you will have to measure the visitors on your site. This can be done by measuring the page rank of your site. Once you have done that, you will have to compare it with the competition.
Finally, you will have to write a strategic plan. This strategy will also tell you what you should be doing. This is done to make sure that you are following all the strategies that are given to you.