What’s the most important part of SEO Content Writing? That’s right – identifying what your customer needs! This is perhaps the most important part of your SEO Content Writing process, so don’t neglect it. It will make or break your SEO writing efforts, so make sure you’re doing it right the first time. If you get it wrong, your potential customer or even yourself may decide not to visit at all.
Content writing is an established way of driving targeted traffic to your site and turning those visitors into actual customers. In order to help you identify those needs, we’ve developed a 12-step checklist of the top content writing practices for SEO articles. Use this checklist to see how to format your article to make it an effective marketing powerhouse. There are several ways to make a great headline, but you have to capture your reader’s attention in the first place. A few ways to do that are:
Use keywords! Keywords serve as a filter through a huge sea of content writing services. It’s important to find some keywords to use in your headline, but that doesn’t mean you have to go all out. Remember, there are many ways to optimize your keyword density. We recommend incorporating several keywords in the headline of each article, but also making them work in several other ways in the body of the text.
A headline can sometimes confuse or deter a reader from reading the whole article. That’s why you need to give your readers plenty of opportunities to know more about you and your business before diving right into the article. The headline is your first introduction to you and your business. Use it to catch your reader’s attention with a clear and enticing question or statement. If your headline gives your reader a reason to read more, they’ll keep reading.
Keep your readers in mind throughout the content marketing process. Make sure you write in a way that will connect with your target audience. Use language that speaks directly to your readers without overpowering them. Focus on delivering a message that speaks to a common need and address it using language that your target audience will understand.
One mistake many people make in content writing is to use jargon or “branding” words that don’t have a place in your target audience’s vocabulary. Don’t be afraid to call yourself and your company by its actual name if it makes you feel more comfortable. However, make sure you don’t overdo it with the brand name. In particular, avoid using business names or personally identifiable brands in blog posts or sales pitches. Your readers will be able to tell that you’re trying to market your business to them, but it will come off as overly pushy.
Avoid including controversial statements, controversial opinions or controversial trends in blog posts. If your reader feels they are being talked down to or used for propaganda, they may not even click through to your site. Instead of causing a stir with a controversial statement, try giving them a logical explanation about why your position is valid. Just be sure not to turn your opinions into blatant advertising. Stick to providing useful information about a particular topic in a non-flattering way.
There are several ways to approach SEO content writing that will help keep you from going wrong. Make sure you research and analyze your subject thoroughly before writing. Look for resources you can use in your writing that are already available online. Focus on writing in an informative, well-structured manner that uses several ways to get your point across while staying on the friendly side. When you follow these tips, you will find that your writing and SEO efforts are more likely to be well-written, engaging, and successful.