How To Use Local Keyword Research Tools To Dominate Local Search Engine Optimisation
Keyword research is an important practice performed by many search engine optimisation experts. This type of research is undertaken to find out what words are being searched for and how often these terms are being used. The information which can be obtained from keyword research will help the search engine to provide relevant content to users when they perform searches. Keyword research has been proven to help with search engine ranking in several ways.
Keyword research helps to identify your target audience. The research will show what people search for, so you can create content around these keywords. For example, if you are a solicitor and you offer online legal services, then you would want to create content around the words people search for ‘lawyer’, ‘online legal services’ and ‘internet law’. If you are a website content writer, then you would also want to target keywords such as ‘content writers’ or ‘create content’. Both of these types of keywords would give you a much larger audience to advertise to.
New keywords and phrases will always be required in the world of internet marketing. A great way to keep your audience interested is to introduce new keywords and phrases on your website content. For example, if you sell an eBook about creating websites, then you could write keyword research articles around topics such as ‘how to build a website in 5 easy steps’, ‘the difference between blog sites and website sites’ and ‘the importance of good web design’. These topics are all new keywords and phrases that internet users will be researching when searching for information relating to the topics you write about.
Another great reason to undertake keyword research is that it will show you how much search volume your chosen keywords are receiving. This is extremely important because it can tell you how much competition you are likely to face. It can also show you what search volume you should be aiming for, based on the trends that you see coming up in the search volume during searches.
When you perform this type of keyword research you should concentrate on the most competitive keywords or phrases. It can be incredibly useful in showing you the theme of your site architecture. For instance if you have an ecommerce site and you are trying to target traffic towards your online store, then you could target the phrase ‘electronics’ or ‘electronic products’. This shows you how important it is to target key words which are already commonly associated with your site architecture. Doing so will help to increase the overall competitiveness of your SEO strategy.
Keyword research will also show you which of your competitors are most popular with their key phrases. This can often be a good indicator of how well you are doing in your SEO campaign. If you see that other companies are targeting the same keywords but have a much lower search engine optimization score than your own company then it may be time to make some changes. Your competitor’s websites will often have links from domains with lower rankings, so it is important to ensure that you do not rank for these keywords. By analysing this data you will be better able to target your own keyword research so that you can improve your own website’s ranking.
A further great SEO best practice is to make sure that you use local search terms. Google and other search engines will consider your SEO efforts to be more relevant when your audience is specifically searching for local keywords. Therefore it is better to target local searchers when you are performing your local keyword research. You can achieve this by performing research into what local residents are searching for online. This can be done by looking at what people are searching for on Google, Yahoo or other local directories.
A final great idea for finding high quality local search engine optimisation keywords is to make use of internet keyword explorer. Keyword explorer is a tool which allows you to examine search volumes for a variety of keywords including local ones. It also allows you to analyse search volume trends so that you can identify which keywords are being used the most. This can help you to improve your own business by identifying what areas your business focuses on and then using these key words in your own content.