How To Write WordPress SEO Articles
If you have just started building an online presence for yourself, you may already realize the importance of optimizing your WordPress website for increased web traffic and profits. While this can be risky, it’s still a very positive sign that SEO is still alive and well today. In this in depth article, we’ll share over 50 top WordPress SEO tips to help increase organic search engine traffic here at Kinsta consistently and help you dominate your competitors. If you are serious about optimizing your website for increased profit, you will want to read on for more great tips.
One of the biggest mistakes people make when optimizing their website is stuffing keywords in every single page of their website, including headers, title tags, content and footer. This is a terrible idea and can be likened to throwing money out the window. Search engines and users have learned their hard lessons and know how detrimental it can be to over-stuffing keywords in your site. It can be counter-productive, cause negative effects like search engine penalties and can actually hurt your ranking.
Instead of doing this, do some keyword research on the specific product or service you are offering. The keyword research will provide you with the best keywords to use in your articles and meta tags. You can also use free tools like Google Keyword Research Tool or Yahoo! Ad Words Analyzer to find profitable keywords. It’s best to do some research before you write your first article because you don’t want to waste precious time writing articles that have no chance of being approved by Google and other popular search engines.
Your title should tell your readers something about what they will find inside of your article. Include keywords in your title, but use them in such a way that they don’t appear to be a sales pitch. Your keywords should flow naturally from the article. They shouldn’t be listed just at the start of the article, as this is frowned upon. Use your keywords in a logical fashion, and think like a customer. How would a customer feel if he were to walk into a grocery store and saw the words “wholesale clothing” and “sale items” right at the top of the article?
Meta tags can often make or break an article’s chances at being accepted into the search engine database. Make sure you include the keywords within your meta tags, but don’t go overboard with them. You may want to use a couple of different keyword phrases, but stay away from keyword stuffing, as this will not serve you well in the long run. If you need help determining the best keywords to use, contact a freelance writer or hire a software program to assist you in this process.
Don’t use all of your keywords. This is very SEO-like and will get your article rejected by search engines. Try to use just a few of your primary keywords within your article. Your meta tag should be named the name of your main keyword, so if you’re writing about dog care, you would have your keyword in the title and within the article’s meta description. The keywords should be sprinkled throughout the article, but not in a way that will be blatantly obvious.
The title is important, because it is what captures the reader’s attention and makes them want to read your entire article. Do not include “keyword optimized titles” in your article. Your title tag must provide the necessary information to get the reader interested and wanting to know more. If you cannot find the answer to a question in your title, then chances are, the answer is not there, either in your article or on the website where the article is posted.
In conclusion, when writing your WordPress SEO articles, remember to keep the focus on quality. Don’t be afraid to include keywords throughout the text and use a good title. Be sure to avoid excessive SEO jargon and mention only the relevant keywords. If you follow these simple rules, you will have more success with your articles and more clients will want to use them on their sites.