Local SEO Strategy Guides
Local SEO is an important concept to understand when working to achieve higher organic traffic rankings for your site in Google, Yahoo, MSN, and other search engines. Local Search Engine Optimization is like global SEO in that it also is an automated process affecting the ranking of a site or a single web page, also called “local” or “inbound” results, in the unpaid results group of a search engine called the “Google AdWords.” There are two main methods used to optimize Local SEO. These include:
The first method of Local SEO uses a technique called Local Sponsored Links. This is done by using other sites and pages to link to your own. The major benefit of this approach is that the links from these sources are considered organic seo, which can increase your rankings considerably. The downside is that since these links are not purchased and paid for, they count against the total number of links that you have on your account.
The second method used to optimize Local SEO is called inbound linking, which includes the use of internal and external anchor texts for links that target specific geographic regions. For example, if you sell dog supplies and you live in the state of Texas, you could create inbound links that target Texas state government websites. This would be one way to optimize your Texas business name. These citations will appear in the natural search results and increase your position in the listings. Each time someone clicks on one of these links, you will earn some advertising revenue from Google, offsetting some of the cost of your own citations.
Organic Search Engine Optimization (SEO) is the process of optimizing your business and your online presence through changes to your web content, links, images, videos and text. Local SEO is very similar to this concept and generally utilizes off-page optimization techniques in order to improve your position. Off-page includes optimizing your site for local searches using local search engines. On-page SEO includes optimizing your content for the specific keywords and phrases used in local searches. The goal of on-page optimization for Local SEO is to improve your chances of appearing in the first ten results displayed for a particular keyword phrase.
The third way to optimize your business name for the North American market is to do Local SEO on your website. A popular way of doing this is by optimizing images within your website. You want to build images that readers will find relevant and interesting. This means building images that look great in a Google image search, or at least make them easy to find if a reader types a related keyword. If your company sells a product with photos, you may want to consider an image hosting service. An image hosting site, like Flickr or Picasa, allows you to upload images directly to your website.
When it comes to optimizing your business name for the North American market, you want to be familiar with using off-page and on-page optimization strategies. The difference between off-page and on-page optimization is that off-page optimization can include optimizing your local webpages to include specific keywords, and by extension, connecting with the keywords of your niche. This includes optimizing your business name, website content, press releases, social media profiles, blogs, and online ads to include specific keywords.
On the other hand, off-page strategies include optimizing your websites to get a high ranking on Google, Yahoo, Bing, and MSN. One way to achieve this is through building quality backlinks to your site using trusted authority sites like YouTube, Blogger, Squidoo, and others. Another strategy is through optimizing your site to include your main keyword phrase, but in different variations that are more specific to your area and target demographic.
For example, you may want to rank for your city’s name, but also for “healthy food”, “dog food”, and “prescription medicine”. By doing this, you will be more targeted to people searching in that niche and have a higher chance of getting the response you want. With local seo, you can rank for a particular phrase, or build brand awareness for your company. For example, if you own a catering business and you offer organic foods, you can advertise that fact throughout your website, press releases, online ads, and local searches.