On Page SEO is one of the most important components of any SEO campaign. Search Engine Optimization is the method of increasing the quality and volume of site visitors to a site or a web page through search engines. SEO targets unpaid visitors and not direct visitors or paid visitors. It is usually performed on websites that have web pages rather than blogs or social media sites. Because it is difficult to determine the quality of an un-targeted visitor, On Page SEO is very critical.
There are two primary factors of On Page SEO. These are content and back links. Content refers to any text and images on the site itself as well as any images linked to the site. Back links are links that appear in the text or HTML coding of the site and which take visitors to another site. These are also an important On Page SEO factor because search engines use back links in their algorithms to measure the value of a site’s SEO.
On Page SEO is very important because of the importance of search engines to every online business. Search engine results, or SERPs, are the main criteria used by users when searching for information online. As the name suggests, SERPs contain the most relevant listings of websites in order to deliver the most appropriate search results. Google, the most popular search engine, uses a special format called the SERP format in which the number of times a keyword appears is counted. The result is a ranking factor which can potentially influence what people pay for various products and services online.
The second most important On Page SEO factor is web pages’ on-page freshness. This refers to how long a web pages’ contents are unchanged from the point of view of the target audience. Most SEO experts believe that web pages must be updated at least once a week, with inter-page and link exchanges being kept to a bare minimum. Google also specifies that web pages should not change their content at all during the life cycle of the website.
Content marketing is another crucial On Page SEO factor. The term content marketing refers to the practice of creating unique articles based on the keywords provided by the customer. It is the article that is submitted to directories and search engines as well as posted on blogs, forums and other web 2.0 websites. This strategy allows businesses to generate traffic from a large volume of sources by targeting specific keywords. Most internet marketers will agree that their websites are far more successful when only a small number of articles have been submitted to directories and search engines instead of a large volume of articles which are not tailored to the client’s keywords. This makes it a more effective method to increase search traffic.
Another important On Page SEO factor is back linking. Back links are links that are received from other sites that contain relevant keywords to the particular page being promoted. Search engines will often use a special algorithm called the Google PageRank system to determine a website’s level of relevancy for a particular page. For this reason, many companies will focus on building up back links organically, by submitting articles to the directory and blogs to create a network of authoritative sources that are considered to be valuable to that company.
One other important factor is the meta description attribute. This is a short description that appears in the bottom of the SERPs and describes the overall nature of the page being promoted. Many business owners forget that a proper On Page SEO strategy must incorporate keywords in the description. If an article is picked up by a directory, the meta description will be looked at and the keywords used to determine the SERP’s relevance to the particular page being promoted.
Finally, the most important On Page SEO factor is content writing tools. In order to ensure high SERPs ranking, business owners must create content that is optimized with keywords and optimized with content marketing. There are two content writing tools commonly used for On Page SEO strategies. These include RSS feeds and directory submissions. In order to benefit from content marketing, business owners must submit to both types of sites, as well as make their pages easy to find in the first place.