Local search engine optimization or Local SEO is one of the most cost-effective methods of driving organic traffic to a website. Local search engine optimization is like organic SEO in that it also is an intricate procedure affecting the visibility of an individual web page or a site in the unpaid results of a search engine called the “organic” or “unpaid” results of a search engine. Like organic SEO, Local SEO can have real-time impacts on your rankings as well as long-term effects on your advertising dollars. As with organic SEO, Local SEO can be an art form of its own, where the various techniques and strategies are interwoven with one another to ensure the optimum placement of your links, text, images, and video.
For many companies, Local SEO encompasses more than just the maps on their websites. For example, if someone searches for “motor parts” in their town, a company might want to consider the following techniques for optimizing their Local SEO strategy. One of the first things a company should do to optimize their Local SEO strategy is to place their most relevant maps on their site. If a searcher types in “motor parts” in their city, for example, a map showing all the local stores could help boost their ranking. This technique is called geo-targeting.
Another idea for optimizing your Local SEO strategy would be to optimize your Local SEO strategy around your “localized” offerings. For example, instead of just having a list of business names, create a list of keywords related to your target industry. You could do this by utilizing the services of a social listening service to gather data on local conversations about your target industry. The social listening service can gather data on blogs, tweets, Facebook posts, YouTube comments, and any other tools that they can find to gather data on what your target audience is talking about. Once you have this data, you can then optimize your website around your most relevant keywords and key phrases.
Perhaps the most common strategy for Local SEO is probably the organic search result. Organic SEO is all about positioning your business online so that when people are searching for products or services related to your business online, it will show up on the first page of results. Because of the way Google ranks sites, organic SEO is probably the cheapest way to get your business online. That’s because all the work is done for you.
But that doesn’t mean optimizing for Local SEO isn’t worth doing. There are certainly plenty of examples where Local SEO has been effective, and those examples account for the majority of Google searches today. So there is no reason not to optimize your website for Local SEO. As long as your site is optimized for Local SEO keywords and phrases, it will help you rank higher with the search engines. Even if your website isn’t initially top ranked for a Local SEO keyword or phrase, that will obviously change once your site starts getting visitors from the right sources.
There are a few other factors that go into optimizing for Local SEO. One of them is how specific you are in terms of what you’re optimizing for. Some people use the term Local SEO to describe searches that happen at a store location. Other people use Local SEO to describe searches happening in someone’s home, within a specific location like their work or school. If you want to build links to your site in these places, then you’ll need to optimize for those keywords.
Another factor to consider with Local SEO is building link popularity. The more link searches you have, the more authority your site will have in its niche. With the new Google Places platform, many businesses can now use an address for their business page (a phone number, for example) as part of their Local SEO strategy. If you have a consistent across local listing directories strategy, then this works in your favor to help you build link popularity to your website.
When it comes to building links and increasing organic search results vs. local search results, the importance of Local SEO can’t be overlooked. Building link popularity to your site means increasing your chances of being listed in the search results vs. local listings. Using phone numbers, addresses and other types of Local SEO tools will help increase your chances of being included in the search results vs. local listings. This is another way in which Local SEO is different than Organic SEO. Organic SEO deals with search results vs. organic search results, which would include the overall volume of traffic and online visibility.