Rent Camping Gear – Why Do Local SEO Experts Focus on Local Search Rankings?
Local SEO is a term that refers to a set of strategies and practices that are used to optimize websites for local search traffic. Local search engine optimization (SEO) is like global SEO in the sense that it is also an online process impacting the visibility of a site or a page on a major search engine such as Google, Yahoo, or Bing. However, unlike global SEO which is generally a paid advertising strategy, local SEO is driven by organic search traffic. Organic search traffic is generated from both paid and free search engines, social bookmarking, and the content on a site itself. The challenge for any company or business seeking a way to increase their online presence is to find a way to get their site to rank high for specific keywords in their given local market. The good news is that there are some proven methods that can be used to help you achieve this goal.
One way of ensuring success with your online marketing effort is to engage your target audience in the SEO process. When people perform searches online, they usually include location, age, gender, and other demographic factors when determining which sites they want to visit. Using local SEO to benefit your site should be part of any campaign to reach your local audience. As you begin to optimize your pages for your local audience, be sure to follow the rules and guidelines set forth by the major search engines. You will find that once you have implemented these guidelines, you will see your rankings start to rise, allowing your site to be seen by more local Internet viewers.
One of the most important aspects of optimizing for your local audience is to use targeted keywords in your content and links. Keyword optimization or keyword stuffing as it is sometimes called, is not a legitimate way to increase your search ranking. Instead, when optimizing for your local audience, try and find as many ways as possible to use unique words or phrases in your articles and links. While this may not immediately give you an increase in local search rankings, consider that by creating content using keywords, you are engaging your local audience and giving them the chance to connect with you on a personal level.
Landing pages are an important part of local SEO and should include keywords and phrases that are specific to your business. For example, if you own a pet grooming business, try to have a separate landing page dedicated to pets, as well as one for grooming services. This will allow you to direct potential customers to the right pages on your website. Ideally, landing pages should include the categories your business belongs to, a description of what the page is about, and ideally photos or reviews of your services. If you have difficulty finding separate landing pages for your pet grooming business and/or pet grooming services, consider utilizing a blog as a local SEO tool.
Another way of optimizing your website for your local business is to utilize social media. Social media tools such as Facebook, Twitter, Google+, and Pinterest are all incredibly useful for local SEO. Because social media allows you to engage with your customers in such a direct and personal manner, it is essential that you add these components to your website. Facebook is particularly beneficial for small business owners, as it allows them to provide up-to-date information about their products and services, as well as interacting with current and potential customers. Twitter and Pinterest are excellent for sharing unique local content with others, while Google+ can be used for showcasing images and other options that are relevant to your company.
Google Analytics is a free tool offered by Google that allows site owners to view and track their traffic and search engine results. This is a valuable local SEO tool that should be utilized by small business owners, regardless of whether they opt for the pay per click or organic search engine optimization. Google’s analytic software can be integrated into websites and provides valuable insight into how to optimize your website. Furthermore, Google’s “Google Insights” offers information regarding keywords, ad placements, and competitor activity, which can be helpful to small business owners as they explore local SEO strategies. Another highly regarded local SEO tool is Yahoo Local, which allows small business owners to monitor their ranking on the search engines and determine what to do to improve their standing. Google Maps is another important component to consider, as it can give your customers access to information beyond your site.
On a final note, despite the best efforts, Google, like all other search engines, eventually discovers and implements algorithms that will decrease rankings. The use of black hat techniques, such as keyword stuffing and the use of repetitive phrases and words, is frowned upon by Google and other major search engines. In recent years, Google has made several changes to its search ranking methodology, most notably the elimination of advertising from search results. However, even if the algorithm changes result in lower rankings, your efforts will still be greatly appreciated. By focusing on providing your customers with the information they need when choosing to rent camping equipment or other goods, you will help your company gain an edge on the competition. Furthermore, by optimizing your site and engaging with your customers through social media, you can build a solid customer base while staying on the right side of the law.
In summary, although your business may not enjoy a top ranking among the first few search engines results, doing nothing will never be enough. Instead, focus on improving your local search rankings by optimizing your website and incorporating paid ads on Google Maps. By doing so, your company will reach a new audience and expand your customer base. To learn more about how you can improve your landing pages for better rankings with the search engines, contact a local online marketing company today. You’ll be glad you did.