SEO Competitive Analysis is the most critical step in search engine optimization, otherwise known as search engine marketing. It is vital to know and understand the competition in your industry to make a successful business. There are many strategies for SEO and competitive analysis is just one of them.
Search engine marketing is an ever evolving process. It has been around for many years and its effectiveness depends on a number of factors. The main key to making it work is constant research and analysis of the market and the competition in the particular field. One can use many different methods to perform this analysis including web statistics, web user reports and competitor’s sites. The key is to identify the important areas that will help you improve your business.
The most important step in SEO competitive analysis is to identify the keywords or phrases that are being searched by the target market. These are the keywords or phrases that you will use to rank high in the major search engines. Once you identify these keywords or phrases, it is then time to find out what other websites are ranking for them.
You will need to locate competitor’s sites and their sites in order to learn how they rank for these keywords or phrases. Once you have found their sites, you can analyze the keywords that they rank for, how popular they are and how much traffic they are getting for each keyword.
This information will give you an idea of what changes you can make on your own website or a competitor’s site to rank higher with that keyword or phrase. The more traffic you get for a keyword the better, the more traffic that you get the better the results. You may also want to identify keywords that you know you will be able to rank higher for because of the importance of each one to your customers.
You can also look at a competitor’s site’s page ranking to get an idea of which keywords you may be able to rank higher with and how the content of their site is related to yours. There are many things that can affect the page rank of a site, most importantly new pages, the popularity of the page and whether or not the keywords used are relevant to the keywords that the target market type uses on their site.
Keyword density is also an important consideration when performing this analysis. If a site has too many keywords or phrases in the keyword density can be very low. If the keywords used are too many, the site can be overwhelmed with unnecessary and irrelevant keywords that do not have much or any traffic.
The most important part of SEO competitive analysis is determining the purpose of the site. A site that is purely informational can have as many keywords as it can support, whereas a site that is selling a product can use more powerful keywords or phrases. By determining the purpose of the site it will make it easier to rank it with the major search engines.
In addition to finding the proper keywords or phrases it is also important to ensure that they are relevant to the keywords used by the major search engines. You can find out what keywords or phrases have been optimized for your site by doing a search with the major search engines.
SEO is often considered a difficult skill to master, and that is where search engine optimization comes into play. However the fact of the matter is that when it comes to ranking high with the major search engines and getting traffic to your site there is no reason that you cannot rank well.
The next thing you need to focus on is linking. Linking is another important aspect of SEO.
Search engines recognize sites that have good quality back links and you can improve your rankings and get more traffic by having links from respected sources. For example, if your site has a blog on EzineArticles you can link to it and get back links from other webmasters, who are looking to promote their sites and get more traffic to their sites.