SEO content is critical to your overall online presence. If you have not been spending the time to develop quality content, or if you simply do not know how to go about it, you could be leaving yourself wide open for poor search engine rankings, loss of sales, and a low-quality site.
The best way to start is to create quality SEO content, and spend the time necessary to make it as effective as possible. There are several ways to go about this. We’ll discuss two of them here.
Article marketing: This is a simple way to get started. Many article directories allow writers to submit links back to their sites in order to drive more traffic.
Make sure to check the guidelines of each site you want to submit to before writing an article. Some sites require keywords, others require specific length, and some even have strict standards for posting an article.
Articles generally cost $30 or less per article, but some of the better article directories may charge higher prices for highly valuable articles. Use this to your advantage: if it is an extremely important topic, that can help build your business, and that will help your site to rank well, your article is worth more to the publisher than it costs.
EZ Rich List: Some publishers include a rich list of links back to your site in their articles. The nice thing about using this method is that you can learn a lot about how other sites are ranking, what they are looking for, and so on.
Unfortunately, as with article marketing, there is a high price for having this done. Most sites do not charge anything for the link, but you do need to be familiar with the keywords to which the list is relevant, so that you can put together a highly targeted article.
Web directories: A website dedicated to providing information on creating and implementing successful business strategies could be your perfect match for submitting to these directories. Look into them if you are having trouble developing and maintaining your own websites.
It is important to remember that these web directories will focus primarily on one type of material, and that is either articles or web pages. As a result, they do not have the time to go through your articles to find keywords, so the links you receive will be strictly one-way.
Expert Reviews: These are articles written by those who have been approved by the website to post content. While they cannot affect your rankings or have a direct effect on traffic, they can help your search engine optimization efforts.
Blogs: Blogs are a great place to learn about SEO. Bloggers love to write for the fun of it, and since SEO is something that takes up a lot of their time, it is a great way to learn.
The most common way for a web directory to publish a blog is by contacting the owner of the blog and letting them know they want to add the link back to their site. This can be a tricky situation, so be sure to check first.