What Are the SEO Factors?
Search engine optimization (SEO) is the act of enhancing the quality and amount of site visitors to a web site or a particular web page by means of search engines like Google, Yahoo! etc. This process includes various steps like keyword analysis, site description and content writing, link building, keyword research, search engine submission, and directory submission. The prime aim of SEO is to increase the number of inbound links to a site from relevant sites. In other words, SEO aims at maximizing the value of the link exchange.
The results are shown in the form of positive scores, negative scores, or a mixture of both. Positive scores indicate that the SEO effort has resulted in more incoming links. On the other hand, negative scores show the extent of negative links that have been incorporated into the campaign. Search engines like Google use different algorithms for scoring a website. These algorithms are called “spiders” because they hunt for links on the Internet.
Keywords play a vital role in SEO. These are the key words which the individual uses while searching for any sort of information on the World Wide Web. These keywords are used in various tags which are a part of the SEO process. SEO thus seeks to attain visibility for a particular site by creating inbound links from web pages that are rich in keywords. One major advantage of SEO is that it can be used for organic search results without any financial investment.
Besides this, SEO also involves various other techniques. Keyword analysis and content writing are important SEO techniques. These two SEO processes improve the ranking factors of a site by checking if the keywords being used are relevant to the topic of the web page. These ranking factors are then incorporated into the overall SEO strategy. Site visitors should also be made to feel comfortable by providing them interesting content which would not only attract them to the site but also convince them to visit the site again.
Another important factor in SEO involves link building techniques. These are the links that point to other web pages in order to increase the ranking of that particular page. This is a very important factor in search engine optimization, which determines the position of a site in the Search Engine Results Page.
Understanding these various factors which are involved in SEO can help you understand better what is SEO and how it works. These factors are interrelated and cannot be ignored while you are planning to take up an online business. SEO is an ongoing process and it cannot be completed in a single day. You need to constantly keep on top of the situation so that your efforts would bear fruits in the long run.
A regular and continuous effort is what you need to focus on in order to achieve your desired SEO success. To make things simple, a set of seo factors have been categorized into four key areas – keyword research, web directory submission, on-page optimization and off-page optimization. Keyword research involves the analysis of popular keywords used by your target audience. A thorough research of all the popular keywords, which are used by the users on the search engines will help you understand the working process better and help you achieve better search engine ranking.
Another important area of search engine optimization includes the submission of the URL for your web site to popular search engines like Google, MSN and Yahoo. By submitting your URL to these popular search engines, you will get a lot of benefits. However, you need to remember one thing that you should not overload the URL with too much information. Instead, keep the text of your URL to a maximum of three words and keep it brief so that the robots can easily crawl your site.