A strong WordPress SEO strategy is often the key to generating site traffic, increasing leads, and making sales. But it is also a very complicated, multi-faceted procedure. It is essential to use long term strategies, as well as short term tactics. By following these simple tips, you will build more than just blogs. You will build great websites that will give you consistent, reliable online income.
Start by focusing on building high rankings. This will lead to more hits, and ultimately, higher rankings and higher listings in the search engines. One way to do this is to host your WordPress site with a content hosting provider. Not only are these service providers well known for their solid security and reliability, they are also an excellent place to outsource your SEO needs.
Once you have your blog or website up and running, start focusing on getting it to rank well. This can be done by consistently optimizing your web page and adding new content regularly. Keep your focus on improving search results and improving the quality of your site’s content. The best results will come when you are consistently providing your readers with fresh, useful information, instead of just pushing the same old tired products and links through SEO.
Your content should always be rich with relevant keywords, links, titles, and meta tags. But your most important SEO technique is navigation. If you don’t know how to navigate your web page, then you aren’t really using it to its full potential, or at all. So start learning about the many different kinds of navigation plugins available, and how best to build your page’s usability into your SEO strategy.
You’ll need to focus keyword research early on. Keyword research can be time consuming and tedious, but there are some great tools that make it easy and fast to perform a thorough keyword analysis for your site. Wordtracker is one popular tool, as is Overture keyword planner. With a good keyword research, you’ll be able to map out specific keywords that you’d like to target for your site, then optimize those keywords so that your site shows up at the top of the natural search engine rankings for those terms. Then you’ll be ready to start working on the content of your site in earnest, since you’ve already built it to rank well in search engines.
Next, start building out your sitemap. Your sitemap is basically the directory structure that lists every page of your site, from headers to posts and categories. This is a crucial part of WordPress SEO, because it sets the tone and structure of your site. By designing your sitemap in a way that makes it easy to navigate, you’ll be able to optimize your content and increase your rankings in the search engines without having to do much more than copy and paste.
Finally, avoid any excessive spam comments and get rid of anything that could be considered spam. If you have an online portfolio or blog, this is especially important for WordPress SEO, because if search engines see that there are too many spam comments or that the commenting users are posting in an illegal fashion, they will generally penalize you or at least drop your page out of their rankings entirely. Google and other major search engines have stated that they will not penalize sites until they see real evidence of spam, so take care of that.
There are other things you can do for WordPress SEO, such as using plugins such as All in one SEO, but these three give you an overall sense of what you should be doing and a starting point for your optimization work. You can always add more plugins as you go along, but you should start with the ones you need the most at first, since most are free. Once you’re set up correctly, you’ll find that you’ll be able to gain a lot of visitors without having to spend a lot of money on advertising, which will pay off handsomely in the long run.