If you are a newbie in the world of SEO then you are probably looking for some good SEO Competitive Analysis advice. There are many ways to analyze the link building, keyword strategies, and other elements that make up a SEO campaign. However, if you are a beginning SEO practitioner you may not be aware of the fact that there are a number of free tools available on the Internet today that can save you time and money. SEO Competitive Analysis is one such tool. As well, there are some paid tools that also provide this type of analysis.
The first step in SEO competitive analysis is to find competitors. In the world of SEO this means looking at the content and pages of websites similar to yours that are popular. Instead of guessing what keywords to target, analyzing your competitors’ content, keywords, and techniques to develop your own SEO plan. Rather than spending money on Google AdWords and other campaigns, you can actually analyze your competitors’ campaigns and find out what works and what doesn’t by studying their organic search results. You can learn what keywords they are using, how frequently they are targeting those keywords, how much traffic they are getting, the average time it takes to get the traffic to those pages, how much overall traffic they are driving, the conversion rate, the amount of time it takes to make sales, and other useful statistics.
The next step in SEO competitive analysis is to look at the links in your website. Look at how many internal and external links you have from other websites. Do you have a large number of inbound links from high authority sites? If so, this is an indication of where your target market is located. If you have links from low authority sites, this is a sign that your target market isn’t interested in what you have to offer, or doesn’t want to spend the time on reading through your sales letter to find out what it is. In fact, they may not even be interested in buying any products from you at all.
The next step is to delve deeper into your link building efforts. How many websites are linking to yours? Which of these sites are authoritative sites? Are they authoritative because they receive a lot of traffic and get a lot of backlinks? Or are they authoritative because they have a lot of backlinks from low quality sites with little or no interest in your products? These are important questions to ask yourself as part of SEO competitive analysis to help you determine your link building strategy and which anchor text to use in your PPC campaigns.
Now that you’ve analyzed your competitors’ websites, it’s time to enter their domain names in Google. This step in SEO competitive analysis allows you to enter each domain name in Google’s database one at a time. You will then see how many pages appear on the first page of Google for each of the keywords that you entered. Entering these domain names in Google will give you an idea of how much traffic your competitors are getting, how much of that traffic is directed to specific pages, and which keywords are getting the most traffic. This is one of the most powerful steps in SEO.
Once you’ve entered these domains in Google, there are a few other things that you need to do to analyze your competitors. One thing that you can do is check out their web pages for keyword density. If your competitors are using lots of relevant keywords on their site, it’s a good sign that they’re successful and getting lots of traffic. You can also check out how often each of the pages on their site is updated. This can also be a good indicator of success and whether they’re spending a lot of time updating their content.
Of course, analyzing your competitors keywords using Google’s Sidenote will give you an idea of what they’re doing to rank well. If your keywords show up frequently on their site, then that’s a good sign that they know what they’re doing. Keep an eye out for words like “Sitemap”, “FAQ” and “Help”. These are all common SEO terms that indicate to the search engines what the page is about.
So, if you want to use site maps in SEO, make sure to enter competitor web pages into Google and see how they fare. This is important, as a high ranking site will likely get a lot of organic traffic from natural search results. If you have a low ranking page, organic search traffic may not even show up on the page. Learn more about the analysis methods used by the top SEO companies to dominate the SERPs with the help of Google’s Sidenote service.